303 Main Street, # 807          Safety Harbor, FL  34695


business to business



pet retail

pet products

pet product distributors





steve cooke, ceo/co-creative director

Steve worked his way through college as a musician, songwriter & entrepreneur who played with three bands (one his own) over a seven-year period. He once shared a stage with Otis Redding, allowing Mr. Redding’s guitarist, Johnny Jenkins (who mentored Jimi Hendrix), the use of his beloved Stratocaster when Jenkins’ own malfunctioned. Steve still has the Strat, which Jenkins, a lefty, simply flipped over & played upside down. From there, it was a rather unassuming, yet fulfilling career in marketing, progressing from stints with American Hospital Supply, Baxter Labs & MacMillan Publishing, to management positions with SeaWorld, ABC & Anheuser-Busch. He eventually returned to his entrepreneurial roots to form his own advertising agency, which exists to this day with a handful of loyal clients. In 2005, he co-founded The New Barker dog magazine with life partner Anna Stefan, whom he met while with ABC. “This is not the life I’ve chosen, it’s the life that’s chosen me.”

anna cooke, president/co-creative director

Anna began drawing at a very young age, and while matriculating as an art student, she supported herself by working as a Mermaid Entertainer at Weeki Wachee Springs, owned by ABC at the time. In what might seem a prophetic turn of events, she performed in a show attended by the band Parliament/Funkadelic whose song “Atomic Dog” had just been released. They were at the Park on a publicity junket arranged by none other than…Steve Cooke…before he and Anna knew each other. Eventually forgoing a fine art career to enter the advertising world, Anna became a celebrated art director and then creative director of international renown. Her award-winning design work for industry giants ABC, D&B, and others, eventually led to an agency presidency and ultimately, to becoming the co-founder and editor of the awarding-winning dog magazine, The New Barker. "What matters most is what you do, not what others think you do."